Adwords Strategy

Initial Adwords Strategy Set-up: First 30 day outline

Discovery - Phase I

• Establish website goals
• Establish campaign goals
• Analyze Current Website
• Define & Review and begin tracking top online competitors
• Import search engine accounts onto one of our management platforms

Tracking - Phase II

• Review all ad copy
• Review all keyword campaigns
• Review URL destination & desired click path
• Review campaign restrictions, filters and negative keyword selection
• Implement the conversion/tracking code

Recommendations - Phase III

• Landing page recommendations with mock-ups
• Call-to-action feedback & recommendations & implementation
• Pay Per Click campaign recommendations & implementation: (ad copy)
• Pay Per Click campaign recommendations & implementation: (keywords)
• Regional targeting strategies, recommendations & implementation (all campaigns)

This is just the beginning of an effective Adwords strategy. Lets put this plan into action and discuss the next steps.

Call us at 1-877-PPC-4ROI or visit us at LeverageMarketing.net for a free assessment from a Google Certified Professional.